supreme x calvin klein collaboration
FOR THE FIRST module OF THIRD YEAR, VISUAL PRACTICE CONSISTED OF THREE DIFFERENT units, which one was the collaboration of two assigned brands. The two brands i chose was calvin klein and supreme. These brands are very different, but were interesting to collaborate with.
I wanted to combine Calvin klein's brand identity of creating well-known basics. such as jeans and t-shirts; and also supreme's edgy, retro feel towards their campaigns.
These are the images that were taken for the collaborated campaign, in which i was able to create three different marketing campaigns for the targeted consumers. Below is a few examples of the collaborated campaign i have created, and a few pages from my digital research journal.