STUDIO/E-COMMERCE EXPERIENCE

FOR THIS STUDIO EXPERIENCE WORKSHOP, WE WERE GIVEN THE TASK TO WORK AS IF WE WERE WITHIN THE INDUSTRY OF CREATING E-COMMERENCE CONTENT FOR A SPECIFIC BRAND, CREATING PRODUCT SHOOTS, STYLING FOR THE PRODUCTS THIS SPECIFIC BRAND SELLS. WE WERE PUT INTO GROUPS, AND WERE GIEVN THE WHOLE DAY TO COMPLETE THIS TASK. WE FIRSTLY HAD CREATE VARIOUS DIFFERENT BOARDS TO START THE SHOOT WITHIN THE AFTERNOON. FOR MY GROUP WE CHOSE THE BRAND 'MONKI' AS THEY ARE VERY CURRENT WITH TRENDS, AND HAVE A BROAD TARGET MARKET MAKING THEIR IMAGE QUITE EASY TO MIMIC. THE PHOTOS ABOVE ARE A FEW IMAGES WE HAVE CHOSEN TO INCLUDE WITHIN OUR ONLINE SHOPPING PAGE, WITH A DIRECT PHOTO OF THE ITEM, WHICH IS A CHECK JUMPSUIT, WITH ADDITIONAL DETAILS, AND STYLING IMAGES. WE ALSO REALISED THAT WITH MONKI'S BRAND IDENTITY THEY USE VERY DIVERSE MODELS TO PROMOTE THEIR BRAND, AND HAVE NATURAL, FUN IMAGES WITHIN THEIR ONLINE, AND IN-STORE PROMOTIONAL CAMPAIGNS. THE MOODBOARD BELOW CONTAINS monki's BRAND IDENTITY.  

THE MOODBOARD BELOW IS A MAKEUP AND STYLING BOARD FOR OUR SHOOT, AS WE REALISED THAT THE MAKEUP, AND HAIR IS LEFT QUITE SIMPLE, AND NATURAL HOWEVER SOMETIMES THEY ADD A FEW BOLD, OR UNUSUAL COLOURS OF MAKEUP. FURTHERMORE, MONKI'S TARGET MARKET ARE QUITE BROAD, AND WE THOUGHT THE STYLE COULD BE QUITE RETRO, BUT VERY MINIMAL. PLUS, THE COLOURS WE HAVE USED ARE VERY AUTUMNAL TONES, WHICH HELPS REPRESENT THE SEASON THE PRODUCTS WILL BE COMING OUT AT. BELOW ARE SOME FURTHER PHOTOS WE HAVE USED FOR A DIFFERENT PRODUCT, WHICH ARE TROUSERS.

CURATED ALSO BY IDA JOHNSEN, OLIVIA MAYFIELD, EVE BROADBENT, MILLIE PEACH GORE, PHOEBE SQUIRES AND MAISIE DE FREITAS.

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