RICHARD MALONE INTERNATIONAL MARKET JAPAN 

CONTINUING ONTO THE CAMPAIGN FOR RICHARD MALONE'S SS19 COLLECTION, I CHOSE TO LOOK INTO JAPAN'S MARKET, AND FOCUS THE BRAND TOWARDS THIS INTERNATIONAL MARKET. TO MAKE THE CAMPAIGN DIFFERENT COMPARED TO THE PREVIOUS ONE, I STYLED THE MODEL DIFFERENTLY, AND ALSO CREATED A COLLAGE EFFECT FOR THE PROMOTIONAL CAMPAIGN, TO CREATE THIS NEW AND DIFFERENT VIBE TO THE BRAND. 

ADDING THE BRIGHT RED LOGO ALSO WAS REALLY EFFECTIVE AS IT STOOD OUT REALLY WELL, AND I ALTERED THE LANGUAGE TO SUIT THIS TARGET MARKET. 

BELOW IS A SLIDESHOW OF THE CAMPAIGN FOR RICHARD MALONE'S JAPAN MARKET

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