CONTINUING ONTO THE CAMPAIGN FOR RICHARD MALONE'S SS19 COLLECTION, I CHOSE TO LOOK INTO JAPAN'S MARKET, AND FOCUS THE BRAND TOWARDS THIS INTERNATIONAL MARKET. TO MAKE THE CAMPAIGN DIFFERENT COMPARED TO THE PREVIOUS ONE, I STYLED THE MODEL DIFFERENTLY, AND ALSO CREATED A COLLAGE EFFECT FOR THE PROMOTIONAL CAMPAIGN, TO CREATE THIS NEW AND DIFFERENT VIBE TO THE BRAND. 

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ADDING THE BRIGHT RED LOGO ALSO WAS REALLY EFFECTIVE AS IT STOOD OUT REALLY WELL, AND I ALTERED THE LANGUAGE TO SUIT THIS TARGET MARKET. 

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BELOW IS A SLIDESHOW OF THE CAMPAIGN FOR RICHARD MALONE'S JAPAN MARKET.